What must all business conducted by a licensee of a brokerage firm be in?

All business conducted by a licensee of a brokerage firm must be in the brokerage's name as it appears on the license. This requirement stems from the principle that a real estate licensee operates under the authority of their employing brokerage. Consequently, any transactions, contracts, or communications must reflect the name of the brokerage to ensure proper legal and professional representation.

This practice also serves to uphold the standards of accountability and professionalism within the industry, allowing consumers to clearly understand who they are working with. By ensuring that all business is conducted in the brokerage's name, it reinforces the structure of oversight and compliance inherent in real estate operations, protecting both the public and the licensees involved.